According to an article in Neuromarketing, if things smell better, users assume they ARE better.
“In another study – a consumer test of shampoos – a shampoo which participants ranked last on general performance in an initial test, was ranked first in a second test after its fragrance had been altered. In the second test, participants said that the shampoo was easier to rinse out, foamed better and left the hair more glossy. Only the fragrance had been changed.”
Until I can get the smell-o-blog plugin working, please imagine the aroma of freshly baked chocolate chip cookies while you read this blog.
Maybe that’s the real reason for those annoying perfume strips in magazines. Hmmm…should we add them to our Excel books too? Send an air freshener with every invoice? Food for thought.