Pro Excel Financial Modeling: Building Models for Technology Startups

Today is the publication date for Pro Excel Financial Modeling: Building Models for Technology Startups, by Tom Y. Sawyer. Drawing from his extensive experience with technology startup companies, Tom explains the business thinking behind financial modeling. Then, using a step–by–step approach, he shows how to develop financial models in Excel. The book includes extensive case studies and you can download the Excel templates from the Apress website.
I was the technical editor for the book, and was impressed by Tom’s knowledge, and his ability to clearly explain the complex topics that the book covers. The templates and screen shots are from Excel 2007, but you could adapt the techniques for any version of Excel.
What you’ll learn:

  • Business thinking behind successful financial modeling aimed at investors.
  • How to communicate effectively with investors.
  • Advanced modeling with Excel, including Cost of Information Technology, Customer ROI, Cost of Sales and Marketing, Cost of Goods Sold, Team and Staffing, Profit and Loss.
  • Best practices for modeling using Microsoft Excel.